Your brand’s story is its most bankable asset.
Let’s engineer yours.
Karl Dunn is an award-winning Global Creative Director turned consultant showing brands how to discover, implement, and deliver on their brand story.
Story Engineering is what he’s named it.
The art and science of creating a brand story people can feel, engineered into everything the brand does, to create global trust.
In every industry, it’s the brands with the clearest, most human, best executed stories that always win.
Jonathan Grupp - Founder and CEO ClearUp
“After working with Story Engineering, building our app and business was so much easier. Our story gave us a clarity that saved us time, funds, and energy. I wish we’d met Karl when we started.”
Brands we’ve worked with
Story Engineering - what it is and how it works.
Hi, I’m Karl. Your new Story Engineer.
After 25 years in advertising as global creative lead of brands like Levi’s, MINI, ASICS, Chanel and more I developed Story Engineering.
Because people don’t buy products, they buy stories. And the brands who engineer and deliver on a story people can feel, always win.
Story Engineering identifies the human outcome your brand wants to create, crafts your one sentence story, then engineers that story into everything single thing your brand does.
Architecture, UX, products, services, features, policy, recruitment, partnerships, emails, customer service, day to day business, even your LinkedIn posts—everything.
A properly engineered story transforms your productivity, product, and word of mouth.
Whether you realise it or not, your brand is already telling a story. Or maybe none at all. So let’s engineer the one that wins the trust of your industry’s customers.
Let’s Engineer Your Story
Story Sprint
Consultations with all stakeholders and category research to discover and craft your story. Interviews / Research / Human Outcome and Brand Story.
Story Engineering
Executing your story across your brand ecosystem - tailoring any ideations, executions, and self-auditing systems for your brand’s needs.
Story Monitoring
Monthly or quarterly audit by us of your story across all touchpoints.
Contact Us
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