Case Studies
ClearUp
ClearUp is a Berlin based startup looking to make life easy for freelancers in Germany. Bureaucracy makes freelancing so difficult that many folks give up, or move to other countries.
Many freelancers’ businesses die in their second year when all the often unknown and unwarned tax obligations kick in.
So we did the three steps to Story Engineering.
1. Human Change
The outcome that ClearUp wants its users to feel:
Freelancers feel punished, we want them to feel powerful.
2. Story Creation
The single sentence story that ClearUp promise customers:
“Freelance fearlessly.”
3. Story Engineering
ClearUp changed its UX, adapted features pre-beta, and changed their future funding approach—all of which pays off the promise of its story “Freelance fearlessly.”
Every month the team look how they have made “Freelance fearlessly” true in one aspect of policy, product, and PR.
ClearUp’s story has streamlined the path to their German launch, development into a multiple offer hub, and expansion across Europe.